Revisiting the destination image construct through a conceptual model

• Author(s): Matos, Nelson ; Mendes, Júlio ; Valle, Patrícia Oom do
• Date: 2012
• Persistent ID: http://hdl.handle.net/10400.1/1869
• Origin: Sapientia - Universidade do Algarve
• Subject(s): Destination image; Image formation; Conceptual model of destination image
• Document Type: Article
• Language: English

Description

In a highly complex and dynamic sector like tourism, the current economic crisis brings to destination managers not only challenges but also opportunities. The image destinations promote to the market is a key element in the tourist decision-making process when choosing a tourism destination. This paper’s purpose is, therefore, to review and explore the destination image construct and its implications for the destination, and also to present a model of destination image based on previous studies. Implications for creating, enhancing and implementing the correct marketing programs for tourism destinations are provided.