Encontrados 27 documentos, a visualizar página 1 de 3
Um contributo do marketing sensorial para o marketing da experiência turística ...
Agapito, Dora; Mendes, Júlio; Valle, Patrícia Oom do; Almeida, HugoA importância dos cinco sentidos humanos – visão, audição, olfato, paladar e tato – no marketing de experiências turísticas positivas, únicas e memoráveis tem vindo a ser enfatizada no âmbito da investigação em turismo. Particularmente, a riqueza multissensorial e a vulnerabilidade dos recursos endógenos existentes nas áreas rurais, com características divergentes do ambiente urbano e potenciadoras de atividade...
The sensory dimension of tourist experiences: capturing meaningful sensory-base...
Agapito, Dora; Valle, Patrícia Oom do; Mendes, JúlioSensory aspects of destinations have recently been in focus as an important dimension in the process of facilitating positive tourist experiences. The countryside embraces local resources rich in multi-sensory stimuli that could be utilized in the planning and marketing of appealing tourist experiences addressed to segments of tourists, while fitting sustainable local development. This study follows a holistic ...
Exploring the conceptualization of the sensory dimension of tourist experiences
Agapito, Dora; Valle, Patrícia Oom do; Mendes, JúlioThis paper aims to contribute to the conceptualization of the sensory dimension of tourist experiences by discussing its theoretical underpinnings. A multidisciplinary approach to the human senses shows their importance to the individual’s experience and perception of the surrounding world, recommending the appropriateness of a holistic analysis of sensescapes in tourism. A review of empirical studies conducted...
Sructural equation modeling applied to sex, romance and liminal behaviour in to...
Lança, M.; Marques, João Filipe; Valle, Patrícia Oom doSex and romance are part of everyday life and therefore are part of the contemporary tourism experiences. Tourism, such as has been stressed by the literature, consists of a rupture with the everyday life – a liminal space-time which enables liminal behaviours. In these behaviours one can include a greater willingness for romance and sexual relationships. One of the dimensions of the theoretical articulation be...
Critical success factors for a total quality culture: A structural model
Campos, Ana Cláudia; FE/Universidade do Algarve; Mendes, Júlio da Costa; FE/Universidade do Algarve; Silva, João Albino; FE/Universidade do AlgarveResearch on quality based on the cultural perspective claims that, more than an implementation of tools and techniques, quality is the outcome of cultural factors, namely organisational values and practices among which leadership and employee working patterns are of paramount importance. The development of a total quality culture is a strategic issue for the achievement of stakeholder satisfaction and business ...
A satisfação dos licenciados em turismo: os novos desafios para as Instituções ...
Eurico, Sofia; Valle, Patrícia Oom do; Silva, João AlbinoO presente estudo analisa os elementos antecedentes e consequentes da satisfação do diplomado em Turismo em relação à Instituição de Ensino Superior (IES) frequentada, considerando ainda o seu conhecimento do setor do Turismo enquanto profissional desta área. Este encontro de experiências representará uma fonte de informação chave para o posicionamento e gestão estratégicos das IES com oferta formativa em Turis...
The moderating role of strategy and environment on the relationship between cor...
Baptista, Celísia; Matias, Fernanda; Valle, Patrícia Oom doIn order to test the moderating role of corporate strategy and industry environment in the effect of liquidity on investment for Portuguese manufacturing firms, we developed a multiple linear regression model for panel data. It is a static model with three types of variables: financial; strategic/environmental; and interactive. The estimated model was validated through the Breusch-Pagan/Cook-Weisberg and Wald M...
The cognitive-affective-conative model of destination image: A confirmatory an...
Agapito, Dora; Valle, Patrícia Oom do; Mendes, JúlioDestination image influences tourist behaviour before, during and after travel, as it is an important instrument which contributes to tourists’ loyalty. Although Gartner (1993) advocates that the cognitive, affective and conative dimensions of destination image are hierarchically interrelated, there is no empirical evidence to support the complete model. This study aims to test the hierarchical nature of the re...
Revisiting the destination image construct through a conceptual model
Matos, Nelson; Mendes, Júlio; Valle, Patrícia Oom doIn a highly complex and dynamic sector like tourism, the current economic crisis brings to destination managers not only challenges but also opportunities. The image destinations promote to the market is a key element in the tourist decision-making process when choosing a tourism destination. This paper’s purpose is, therefore, to review and explore the destination image construct and its implications for the d...
A model development of relationships between tourism experiences
Matos, Nelson; Mendes, Júlio; Valle, Patrícia Oom doThe latest economic downturn raises new predicaments for DMO’s and stakeholders to meet their target’s needs, but it also takes to the forefront of the tourism industry the importance to assess how the tourism experiences impact on the tourists’ perceived destination image, to prevent money being loss in the wrong promotion strategies. This paper purpose is twofold: A) to review the destination image and touris...
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