Encontrados 36 documentos, a visualizar página 1 de 4
Um contributo do marketing sensorial para o marketing da experiência turística ...
Agapito, Dora; Mendes, Júlio; Valle, Patrícia Oom do; Almeida, HugoA importância dos cinco sentidos humanos – visão, audição, olfato, paladar e tato – no marketing de experiências turísticas positivas, únicas e memoráveis tem vindo a ser enfatizada no âmbito da investigação em turismo. Particularmente, a riqueza multissensorial e a vulnerabilidade dos recursos endógenos existentes nas áreas rurais, com características divergentes do ambiente urbano e potenciadoras de atividade...
The sensory dimension of tourist experiences: capturing meaningful sensory-base...
Agapito, Dora; Valle, Patrícia Oom do; Mendes, JúlioSensory aspects of destinations have recently been in focus as an important dimension in the process of facilitating positive tourist experiences. The countryside embraces local resources rich in multi-sensory stimuli that could be utilized in the planning and marketing of appealing tourist experiences addressed to segments of tourists, while fitting sustainable local development. This study follows a holistic ...
Exploring the conceptualization of the sensory dimension of tourist experiences
Agapito, Dora; Valle, Patrícia Oom do; Mendes, JúlioThis paper aims to contribute to the conceptualization of the sensory dimension of tourist experiences by discussing its theoretical underpinnings. A multidisciplinary approach to the human senses shows their importance to the individual’s experience and perception of the surrounding world, recommending the appropriateness of a holistic analysis of sensescapes in tourism. A review of empirical studies conducted...
Critical success factors for a total quality culture: A structural model
Campos, Ana Cláudia; FE/Universidade do Algarve; Mendes, Júlio da Costa; FE/Universidade do Algarve; Silva, João Albino; FE/Universidade do AlgarveResearch on quality based on the cultural perspective claims that, more than an implementation of tools and techniques, quality is the outcome of cultural factors, namely organisational values and practices among which leadership and employee working patterns are of paramount importance. The development of a total quality culture is a strategic issue for the achievement of stakeholder satisfaction and business ...
The cognitive-affective-conative model of destination image: A confirmatory an...
Agapito, Dora; Valle, Patrícia Oom do; Mendes, JúlioDestination image influences tourist behaviour before, during and after travel, as it is an important instrument which contributes to tourists’ loyalty. Although Gartner (1993) advocates that the cognitive, affective and conative dimensions of destination image are hierarchically interrelated, there is no empirical evidence to support the complete model. This study aims to test the hierarchical nature of the re...
SUSTAINABILITY STRENGTH INDEX: AN IMPROVEMENT OF THE DPODE MODEL FOR ORGANIZATI...
Santos, João Rocha; School of Management Sciences - Polytechnic Institute of SetúbalRecent developments on the world economy have awakened us for the challenges of sustainability of the economies, countries and economic organizations as well. In this context, the role and responsibilities that all “actors” need to assume for a good and sustainable management is relevant. The questions of sustainability are focused in the relations established between several agents, in management and good use ...
Revisiting the destination image construct through a conceptual model
Matos, Nelson; Mendes, Júlio; Valle, Patrícia Oom doIn a highly complex and dynamic sector like tourism, the current economic crisis brings to destination managers not only challenges but also opportunities. The image destinations promote to the market is a key element in the tourist decision-making process when choosing a tourism destination. This paper’s purpose is, therefore, to review and explore the destination image construct and its implications for the d...
A model development of relationships between tourism experiences
Matos, Nelson; Mendes, Júlio; Valle, Patrícia Oom doThe latest economic downturn raises new predicaments for DMO’s and stakeholders to meet their target’s needs, but it also takes to the forefront of the tourism industry the importance to assess how the tourism experiences impact on the tourists’ perceived destination image, to prevent money being loss in the wrong promotion strategies. This paper purpose is twofold: A) to review the destination image and touris...
Marketing de eventos: O caso da concentração de motos de Faro, Portugal
Viegas, E.; Valle, Patrícia Oom do; Mendes, JúlioA crescente concorrência a nível nacional e internacional leva as organizações a definirem estratégias, produtos e serviços orientados para os clientes visando a sua satisfação e fidelização. Estas são também preocupações das organizações responsáveis pela gestão de eventos. O objectivo principal deste trabalho é analisar as motivações, o grau de satisfação e o grau de fidelização dos participantes na Concentra...
Revisiting the destination image construct through a conceptual model
Matos, Nelson; Mendes, Júlio; Valle, Patrícia Oom doNum sector complexo e dinâmico como o Turismo, a presente realidade económica, conduz não só a desafios como oportunidades para os gestores dos destinos. A imagem dos destinos constitui uma dessas oportunidades, visto que a promoção do destino no mercado, é um factor crítico de sucesso durante o processo de escolha por parte do turista do seu próximo destino turístico. O presente artigo visa rever e explorar o ...
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