Rethinking the employees’ perceptions of corporate citizenship dimensionalization

• Author(s): Rego, Arménio ; Leal, Susana ; Cunha, Miguel Pina e
• Date: 2011
• Persistent ID: http://hdl.handle.net/10400.15/459
• Origin: Repositório Científico do Instituto Politécnico de Santarém
• Subject(s): Corporate citizenship; Economic responsibilities toward customers; Economic responsibilities toward owners; Discretionary responsibilities toward employees; Discretionary responsibilities toward community; Discretionary responsibilities toward natural environment
• Document Type: Article
• Language: English

Description

The paper suggests that the four-factor model of corporate citizenship (CC: economic, legal, ethical, and discretionary responsibilities) does not fairly represent all pertinent dimensions of employees‟ CC perceptions. Based on an empirical study with a sample of 316 employees, we show that, at least in some contexts, individuals distinguish seven CC dimensions: (1) economic responsibilities toward customers; (2) economic responsibilities toward owners; (3) legal responsibilities; (4) ethical responsibilities; (5) discretionary responsibilities toward employees; (6) discretionary responsibilities toward the community; (7) discretionary responsibilities toward the natural environment. We do not suggest that this seven-factor model represents all of the (more) relevant CC dimensions in the employees‟ minds. We aim to share evidence showing that the four-factor model proposed by Maignan et al. (1999, Journal of the Academy of Marketing Science 27(4), 455–469) may be refined, at least when the employees are the stakeholders in question.