Impact of Social Responsibility Programmes in Stakeholder Satisfaction: An Empi...

• Author(s): Fonseca, Luis ; Ramos, Amílcar ; Rosa, Álvaro ; Braga, Ana Cristina ; Sampaio, Paulo
• Date: 2012
• Persistent ID: http://hdl.handle.net/10400.22/5009
• Origin: Repositório Científico do Instituto Politécnico do Porto
• Subject(s): Social Responsibility; Organizations,; Stakeholder Theory; Sustainable success
• Document Type: Article
• Language: English

Description

Investigação no âmbito do Projeto de Doutoramento(PhD), especialidade de Gestão Global, Estratégia e Desenvolvimento Empresarial (ISCTE-IUL - 2012, classificação de “Aprovado com Muito Bom”). This study investigates the relationship between social responsibility programmes of organizations and stakeholder satisfaction. Based on stakeholder theory, an online survey was administered to managers of Portuguese organizations with certified management systems. The findings suggest that stakeholder satisfaction is indeed increased with a social responsibility programme, as suggested by Freeman’s stakeholder theory. The components of social responsibility programmes that we discussed in this paper comprehend, among others, the “best governance practices”, “best customers, suppliers and partners management practices” and “best social inclusion and society support and relationship practices”, and do provide a balanced and continuously satisfaction to the different sets of stakeholders as shown by our survey results.