Author(s):
Gonçalves, Celina Raquel Nunes 
; Correia, Abel
Date: 2010
Persistent ID: http://hdl.handle.net/10198/9110
Origin: Biblioteca Digital do IPB
Subject(s): Behaviour; Perception; Fitness; Retention
Document details
Consumer perception and behaviour retention in gyms and health clubs
Description
The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention and dropout.
The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention and dropout.
Document Type
Conference Object
Language Portuguese
Language Portuguese
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