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Relationship between sport commitment and sport consumer behavior

The purpose of this study was to examine the relationships between sport commitment and three types of sport consumer behaviors: participation frequency, sporting goods and media consumption. A survey was conducted among sport participants of both individual and team sports, fitness and outdoor activities (n= 900). The survey included questions related to demographic information, measures of sport commitment an...

Members’ segmentation, service quality and behabioral intentions: a case study ...

This study aims to identify segments of members in a professional football team, and to compare service quality perceptions and behavioral intentions among these segments. The members registered in the club’s database were invited to complete a survey including demographic questions, measures of consumer behavior, service quality, and behavioral intentions. The results from a sample of 6820 participants allowed...

Variáveis internas e externas ao indivíduo que influenciam o comportamento de...

Este estudo tem como objetivo perceber a influência do comportamentos dos consumidores na retenção de sócios no fitness. Foram recolhidos dados numa Rede nacional de fitness, com uma amostra de 2250 sócios, e o tratamento estatístico foi realizado no software SPSS Statistics (v.19.0) através de análise descritiva e inferencial. Na análise descritiva recorreu-se a medidas de localização, dispersão e ...

Member's retention in portuguese fitness clubs: the influence of expectations, ...

The objective of this study was to understand how positioning, expectations, well-being and satisfaction influence membership retention in fitness clubs in Portugal. We tried to answer the following question: To what extent do the positioning, perception of the service attributes by the members; the expectations, what is expected from a certain service; the well-being, pleasant being of body and mind; and the s...

Perfil sociodemográfico e motivos do espectador de basquetebol

O objectivo deste estudo foi identificar as motivações dos espectadores de basquetebol e o seu perfil sociodemográfico. Recolheram-se 459 questionários em oito jogos dos play-offs 2008 da Liga de Clubes de Basquetebol em Portugal e através duma análise factorial identificou-se que o sentimento de pertença à equipa e cidade, escape, família, conhecimento do jogo, apreciar as habilidades técnicas dos jogadores, i...

Fitness industry: the influence of service attributes in membership renewall

Physical activity is no longer seen only as leisure but it also became a need to wellbeing, health promotion, stress reduction and obesity combating (Tharrett & Peterson, 2006). Other reasons are added, which are related to harmony, body cult, aesthetics, ageing delay and emotional rebalance. Gyms and Health Clubs (GHC) have tried to understand their consumers so as to gain better members (Green, 2005) - those...

Consumer perception and behaviour retention in gyms and health clubs

The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention and dropout.

Fitness industry: the influence of service attributes in membership renewal

Nowadays there are several scientific researches about factors that encourage intention to renew and consequently promote retention. Alexandris, Zahariadis, Tsorbatzoudis & Grouios (2004) consider expectations and the influence of satisfaction in retention with Murray and Howat (2002). Green (2005) focuses on motivation for the participation and commitment in physical activity. Bodet (2006) mentions that the qu...

Posicionamento e retenção em ginásios e health clubs

Perceção e retenção em ginásios e health club

O exercício físico deixou de ser visto simplesmente como forma de lazer para passar a ser uma necessidade de bem-estar, promoção de saúde, redução de stress e combate da obesidade. Acrescem razões que se prendem com a harmonia, o culto do corpo, a estética, o retardar do envelhecimento e o reequilíbrio emocional – conceito wellness difundido nos Ginásios e Health Clubs. Estes precisam de interagir permanentemen...