Consumer perception and behaviour retention in gyms and health clubs

• Autor(es): Gonçalves, Celina Raquel Nunes ; Correia, Abel
• Data: 2010
• Identificador Persistente: http://hdl.handle.net/10198/9110
• Origem: Biblioteca Digital do IPB
• Assunto(s): Behaviour; Perception; Fitness; Retention
• Tipo de Documento: Documento de conferência
• Idioma: Português

Descrição

The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention and dropout.