Author(s):
Gonçalves, Celina Raquel Nunes 
; Correia, Abel
Date: 2008
Persistent ID: http://hdl.handle.net/10198/7572
Origin: Biblioteca Digital do IPB
Subject(s): Positioning; Retention
Document details
Position and retention in gyms and health clubs
Description
Physical exercise is no longer seen only as leisure but it has also become a need to wellbeing, health promotion, stress reduction and obesity combating. Other reasons are added, which are related to harmony, body cult, aesthetics, ageing delay and emotional rebalance – concept of wellness diffused in Gyms and Health Clubs (GHC). These must permanently interact with the members in their constant maintenance – retention. There are three reasons for a member to continue participating: to perceive at least one benefit through the participation, to attribute value to that benefit and to believe that the participation will create benefit.
Physical exercise is no longer seen only as leisure but it has also become a need to wellbeing, health promotion, stress reduction and obesity combating. Other reasons are added, which are related to harmony, body cult, aesthetics, ageing delay and emotional rebalance – concept of wellness diffused in Gyms and Health Clubs (GHC). These must permanently interact with the members in their constant maintenance – retention. There are three reasons for a member to continue participating: to perceive at least one benefit through the participation, to attribute value to that benefit and to believe that the participation will create benefit.
Document Type
Conference Object
Language English
Language English
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