Autor(es):
Gonçalves, Celina Raquel Nunes 
; Correia, Abel
Data: 2008
Identificador Persistente: http://hdl.handle.net/10198/7572
Origem: Biblioteca Digital do IPB
Assunto(s): Positioning; Retention
Detalhes do Documento
Position and retention in gyms and health clubs
Descrição
Physical exercise is no longer seen only as leisure but it has also become a need to wellbeing, health promotion, stress reduction and obesity combating. Other reasons are added, which are related to harmony, body cult, aesthetics, ageing delay and emotional rebalance – concept of wellness diffused in Gyms and Health Clubs (GHC). These must permanently interact with the members in their constant maintenance – retention. There are three reasons for a member to continue participating: to perceive at least one benefit through the participation, to attribute value to that benefit and to believe that the participation will create benefit.
Physical exercise is no longer seen only as leisure but it has also become a need to wellbeing, health promotion, stress reduction and obesity combating. Other reasons are added, which are related to harmony, body cult, aesthetics, ageing delay and emotional rebalance – concept of wellness diffused in Gyms and Health Clubs (GHC). These must permanently interact with the members in their constant maintenance – retention. There are three reasons for a member to continue participating: to perceive at least one benefit through the participation, to attribute value to that benefit and to believe that the participation will create benefit.
Tipo de Documento
Documento de conferência
Idioma Inglês
Idioma Inglês
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