Author(s):
Gonçalves, Celina Raquel Nunes 
; Correia, Abel
Date: 2009
Persistent ID: http://hdl.handle.net/10198/4985
Origin: Biblioteca Digital do IPB
Subject(s): Consumer behaviour; Fitness
Document details
Consumer perception and behaviour retention in gyms and health clubs
Description
The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention, through specific variables. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention.
The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention, through specific variables. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention.
Document Type
Conference Object
Language English
Language English
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