Autor(es):
Gonçalves, Celina Raquel Nunes 
; Correia, Abel
Data: 2009
Identificador Persistente: http://hdl.handle.net/10198/4985
Origem: Biblioteca Digital do IPB
Assunto(s): Consumer behaviour; Fitness
Detalhes do Documento
Consumer perception and behaviour retention in gyms and health clubs
Descrição
The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention, through specific variables. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention.
The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention, through specific variables. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention.
Tipo de Documento
Documento de conferência
Idioma Inglês
Idioma Inglês
| Financiadores do RCAAP | |||||||
|
|
|
|
|
|
||