Author(s):
Gonçalves, Celina Raquel Nunes 
; Correia, Abel ; Diniz, Ana
Date: 2010
Persistent ID: http://hdl.handle.net/10198/4982
Origin: Biblioteca Digital do IPB
Subject(s): Fitness; Attributes; Renewal
Document details
Fitness industry: the influence of service attributes in membership renewal
Description
Nowadays there are several scientific researches about factors that encourage intention to renew and consequently promote retention. Alexandris, Zahariadis, Tsorbatzoudis & Grouios (2004) consider expectations and the influence of satisfaction in retention with Murray and Howat (2002). Green (2005) focuses on motivation for the participation and commitment in physical activity. Bodet (2006) mentions that the quality is related to the member perception of results. Although the service attributes don´t have the same value and consequently don’t have the same influence in satisfaction (Bodet, 2006), it is necessary to understand the more significant attributes.
Nowadays there are several scientific researches about factors that encourage intention to renew and consequently promote retention. Alexandris, Zahariadis, Tsorbatzoudis & Grouios (2004) consider expectations and the influence of satisfaction in retention with Murray and Howat (2002). Green (2005) focuses on motivation for the participation and commitment in physical activity. Bodet (2006) mentions that the quality is related to the member perception of results. Although the service attributes don´t have the same value and consequently don’t have the same influence in satisfaction (Bodet, 2006), it is necessary to understand the more significant attributes.
Document Type
Conference Object
Language English
Language English
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