Fitness industry: the influence of service attributes in membership renewal

• Autor(es): Gonçalves, Celina Raquel Nunes ; Correia, Abel ; Diniz, Ana
• Data: 2010
• Identificador Persistente: http://hdl.handle.net/10198/4982
• Origem: Biblioteca Digital do IPB
• Assunto(s): Fitness; Attributes; Renewal
• Tipo de Documento: Documento de conferência
• Idioma: Inglês

Descrição

Nowadays there are several scientific researches about factors that encourage intention to renew and consequently promote retention. Alexandris, Zahariadis, Tsorbatzoudis & Grouios (2004) consider expectations and the influence of satisfaction in retention with Murray and Howat (2002). Green (2005) focuses on motivation for the participation and commitment in physical activity. Bodet (2006) mentions that the quality is related to the member perception of results. Although the service attributes don´t have the same value and consequently don’t have the same influence in satisfaction (Bodet, 2006), it is necessary to understand the more significant attributes.