Member's retention in portuguese fitness clubs: the influence of expectations, ...

• Autor(es): Gonçalves, Celina Raquel Nunes ; Correia, Abel ; Diniz, Ana
• Data: 2012
• Identificador Persistente: http://hdl.handle.net/10198/10389
• Origem: Biblioteca Digital do IPB
• Assunto(s): Retention; Fitness; Satisfation; Well-being; Expectation; Positioning
• Tipo de Documento: Documento de conferência
• Idioma: Inglês

Descrição

The objective of this study was to understand how positioning, expectations, well-being and satisfaction influence membership retention in fitness clubs in Portugal. We tried to answer the following question: To what extent do the positioning, perception of the service attributes by the members; the expectations, what is expected from a certain service; the well-being, pleasant being of body and mind; and the satisfaction, contentment of necessities and wishes, influence member retention in fitness clubs.