Business Model Generation: A handbook for visionaries, game changers and challe...

• Autor(es): Oliveira, Manuel Au-Yong ; Ferreira, João José Pinto
• Data: 2011
• Identificador Persistente: http://hdl.handle.net/10773/7113
• Origem: RIA - Repositório Institucional da Universidade de Aveiro
• Assunto(s): Book review; Business model generation; Narrative detail; Visual representation
• Tipo de Documento: Artigo
• Idioma: Inglês

Descrição

The book entitled “Business Model Generation: A Handbook for visionaries, game changers and challengers” though written by Osterwalder and Pigneur (2010) was also co-created by 470 practitioners from 45 countries. The book is thus a good example of how a global creative collaboration effort can contribute positively to the business and management literature and subsequently to the advancement of society. The book "Business Model Generation" has both narrative and visual detail. Before proceeding to do an in-depth review of “Business Model Generation” we first looked at other publications by the authors which led up to the book.