Encontrados 11 documentos, a visualizar página 1 de 2
A novel framework for modeling value for the customer, an essay on negotiation
Nicola, Susana; Ferreira, Eduarda Pinto; Ferreira, João José PintoThis paper proposes a novel framework for modelling the Value for the Customer, the so-called the Conceptual Model for Decomposing Value for the Customer (CMDVC). This conceptual model is first validated through an exploratory case study where the authors validate both the proposed constructs of the model and their relations. In a second step the authors propose a mathematical formulation for the CMDVC as well ...
Conceptual model for decomposing the value for the customer
Nicola, Susana; Ferreira, Eduarda Pinto; Ferreira, João José PintoValue has been defined in different theoretical contexts as need, desire, interest, standard /criteria, beliefs, attitudes, and preferences. The creation of value is key to any business, and any business activity is about exchanging some tangible and/or intangible good or service and having its value accepted and rewarded by customers or clients, either inside the enterprise or collaborative network or outside....
Innovativeness and its link to interoperability: An investigation using a novel...
Oliveira, Manuel Au-Yong; Ferreira, João José PintoWe intend to use multiple case studies to develop a theoretical model concerning the contemporary phenomenon of organizational innovativeness and its link to interoperability. We are interested in particular in interoperability as pertaining to people and organizations able to operate in conjunction (together) to produce innovation. Interoperability can be defined as “the ability of a system or an organization ...
Facilitating qualitative research in business studies - Using the business narr...
Oliveira, Manuel Au-Yong; Ferreira, João José PintoThis is a conceptual paper supported by empirical research giving details of a new Business Narrative Modelling Language (BNML). The need for BNML arose given a growing dissatisfaction with qualitative research approaches and also due to the need to bring entrepreneurs, especially those with little training in management theory, closer to the academic (as well as practitioner) discussion of innovation and strat...
Producing innovation: Comments on Lee and Yu (2010)
Oliveira, Manuel Au-Yong; Ferreira, João José PintoThe purpose of the article being reviewed (Lee and Yu, 2010), a survey by questionnaire with 182 valid responses, is to analyze “how different relationship styles of employees in the hi-tech industry influence innovation performance” and indeed its conclusions are that “the relationship style of an organization has a significant positive effect on innovation performance”. We see Lee and Yu (2010) as being simil...
Business Model Generation: A handbook for visionaries, game changers and challe...
Oliveira, Manuel Au-Yong; Ferreira, João José PintoThe book entitled “Business Model Generation: A Handbook for visionaries, game changers and challengers” though written by Osterwalder and Pigneur (2010) was also co-created by 470 practitioners from 45 countries. The book is thus a good example of how a global creative collaboration effort can contribute positively to the business and management literature and subsequently to the advancement of society. The bo...
Modelling change using a novel business narrative modelling language
Oliveira, Manuel Au-Yong; Ferreira, João José PintoPurpose – This paper is developed in the realm of strategic change communication. The purpose of this paper is to present our Business Narrative Modelling Language (BNML) as a tool for facilitating change. Design/methodology/approach – The paper draws on the experience of the authors and on a literature review of other modelling techniques which are seen to be mainstream alternatives to our BNML. Several case s...
Inspiring disruptive change: A novel approach to modelling the value creation p...
Oliveira, Manuel Au-Yong; Ferreira, João José PintoThis methodology paper puts forth a novel process with which to portray the value network and enterprise asset creation. Real cases which involved field research by the authors are used to present and better illustrate certain concepts. Organizations involve intense human interaction and require novel ways which make evident variations in performance, a central aspect of management today and in the near future....
Social Entrepreneurship and the Role of Universities - A rationale for guiding ...
Oliveira, Manuel Au-Yong; Gonçalves, Ramiro; Oliveira, José Miguel; Aroso, Manuel; Barbosa, Miguel; Santos, Romão; Ferreira, João José PintoTaking advantage of entrepreneurial talent seems to be of paramount importance for economic development and all over the world plans have been designed to achieve this endeavour. Research involving students at various levels of education and in various courses has been performed by academics worldwide. Empirical studies however have been mostly concentrated on undergraduate students’ intents. Postgraduate stude...
O Método Lead User para o desenvolvimento de produtos
Oliveira, Manuel Au-Yong; Barandas, Hortênsia; Ferreira, João José PintoEste artigo foca uma forma de inovação mais democrática. A democratização da inovação significa que há utilizadores de produtos e serviços (tanto empresas como consumidores individuais) que cada vez mais são capazes de inovar por iniciativa própria. Esta tendência crescente vem mudar a natureza das relações comerciais existentes no mercado, onde tradicionalmente eram os fabricantes quem detinham os processos de...
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