O emergir das revistas de moda : a revista Happy Woman : um estudo de caso

• Author(s): Vasconcelos, Rosa ; Gama, Maria Gabriela ; Pires, Ana Catarina
• Date: 2014
• Persistent ID: http://hdl.handle.net/1822/29510
• Origin: RepositóriUM - Universidade do Minho
• Subject(s): Happy Woman; A fashion message; Journal
• Document Type: Conference Object
• Language: Portuguese

Description

Nowadays the fashion communication emerges in another support different from the printed one, namely the internet. Spite this new way of communication there is still a market for the fashion journals. In 2006 a new journal appears in Portugal- “Happy Woman”-. The aim of this work was to determine if “Happy Woman“ journal communicate a fashion message among their readers. In order to achieved the objective purposed a survey was carried out among fashion and communication students The data analysis leads us to conclude that 82% of the inquiries considered that “Happy Woman” journal has a good fashion communication message and the fashion students are the ones that mainly read this journal read.