Homens : os novos consumidores de moda

• Author(s): Silva, Carolina Lopes da ; Gama, Maria Gabriela ; Vasconcelos, Rosa
• Date: 2011
• Persistent ID: http://hdl.handle.net/1822/21342
• Origin: RepositóriUM - Universidade do Minho
• Subject(s): Homem; Moda; Imagem; Consumidor
• Document Type: Conference Object
• Language: Portuguese

Description

The fashion, clothing and cult of appearance are issues that prevail today in modern society, but how men are inserted in this context? What are the achievements and the prejudices which still haunt the Portuguese and Brazilians men? And the work clothing, does it bring confort? Is the image consulting a way? This are a few questions wich sought to unravel in a comparative research between Portuguese and Brazilians men. The main results obtained show that, despite some peculiarities, there is no statistically significant differences between Portuguese and Brazilians men with regard to the conduct of fashion. Men, in general, shows some confident, wich get materializes in the act of feeling comfortable witf the clothes the they wear and the penchant to spend in clothes, always attentive to his image. The professional support is still a controversial issue, with little acceptance and valorization in the male universe.