A web survey implementation framework : evidence-based design practices

• Author(s): Belfo, Fernando Paulo ; Sousa, Rui Dinis
• Date: 2011
• Persistent ID: http://hdl.handle.net/1822/15673
• Origin: RepositóriUM - Universidade do Minho
• Subject(s): Survey research; Web surveys; Web questionnaire design; Online surveys
• Document Type: Article
• Language: English

Description

Web surveying is growing in acceptance and use. However, web-based surveys appear to have lower response rates than traditional mail surveys. That may be the result of ineffective strategies for web survey implementation. This work puts together a set of important aspects to be taken into account through several phases of web survey implementation. The resulting framework has been developed to guide researchers in building a successful web survey implementation and is structured in terms of software tool selection, questionnaire design and survey administration phases. Research foundations and delivery concerns are also included in a framework to guide researchers in building an instrument able to increase response rates. Particular attention is given to key design practices under the evidence of their contribution for a successful web surveying implementation.