Author(s):
Silva, Susana Costa e 
; Santos, Mariana Carnido
Date: 2012
Persistent ID: http://hdl.handle.net/10400.14/14624
Origin: Veritati - Repositório Institucional da Universidade Católica Portuguesa
Subject(s): Tribe; Tribal Marketing; Cult; Passion; Influence; Consumer Behaviour; Co-production; Relationship
