Encontrados 23 documentos, a visualizar página 1 de 3

Need for touch – O impacto da informação háptica textual na interação de compra...

O tato é um dos sentidos mais importantes mas não pode ser usado quando se realizam compras através da Internet, o que pode limitar a intenção de compra online. Por outro lado, diferentes indivíduos manifestam diferentes necessidades de toque, sendo que é verdade que também há produtos em que a necessidade de toque que antecede a compra é maior do que noutros. Daqui resulta que nas vendas online de determinados...

Evidence of a glocal marketing strategy: a case study in the Brazilian telecomm...

Adaptation versus standardization dilemma has been coined as a major issue within the international marketing literature for the past fifty years, and academic research has showed that the extreme positions were unbearable and that the virtue lied in a middle position between these two positions. This opened space for another stream of research devoted to analyze and discuss the level of control and autonomy th...

How to benefit effectively from the rising tribalisation phenomenon – the Toyot...

The collective nature of export grouping schemes

Export grouping schemes have assumed an increasing role in the process of internationalization, especially for small- and medium-sized companies. Its network character has received the attention of a number of researchers who have focused both on their creation and development. Although cooperation has been recognized as a central feature, its collective action nature has been neglected. This paper aims at deve...

Brand Reposition Impact in the Internationalization of Brazilian Foot-Wear Comp...

New markets, needs, desires and opportunities seem to appear every day on the global stage. This also means an increase in the number of competitors, technological innovations and new purchase alternatives for the consumer. The conquest of these buyers’ preferences therefore becomes the purpose of many companies, to whom brand starts to be seen as an intangible asset – fundamental in attracting the attention of...

O desenvolvimento sustentável e as necessidades de formação

Researching on international alliances – the problem of lack of sources

The low level of formality and the diversity of international alliances create an important challenge for researchers. Unlike mergers and acquisitions, alliances include various types of cooperation agreements between organizations and do not require formal registration. Therefore, in this field, secondary data is scarce and the few available international databases present several disadvantages. This manuscrip...

Brand reposition impact in the internationalization of Brazilian footwear compa...

New markets, needs, desires and opportunities seem to appear every day on the global stage. This also means an increase in the number of competitors, technological innovations and new purchase alternatives for the consumer. The conquest of these buyers’ preferences therefore becomes the purpose of many companies, to whom brand starts to be seen as an intangible asset – fundamental in attracting the attention of...

The use of consortia in the internationalization of construction firms – Mota-E...

Paper also presented at: 2nd Annual Copenhagen Conference on Partnerships: crating innovative solutions through collaboration, Copenhagen, 17-18 November. ; The phenomenon of internationalization has been actively studied, throughout the years. In its wide approach, it has been predicted as irrevocable and of increasing impact in the firm-related strategy. The way by which the internationalization occurs is co...

The use of consortia for the internationalization of firms - Mota-Engil case study

Internationalization has been widely studied throughout the years. Broadly, it has been predicted as irrevocable and having increasing impact on firm-related strategy. Within entry modes, consortium, has not received as much attention as others. Hence, it seems important to understand how this specific entry mode allows the entrance of firms in the international markets. This study intends to answer the questio...