Perceptive and Ergonomics concerns in Corporate Visual Identity

• Author(s): Raposo, D. ; Silva, F.M.
• Date: 2012
• Persistent ID: http://hdl.handle.net/10400.11/1725
• Origin: Repositório Científico do Instituto Politécnico de Castelo Branco
• Subject(s): Design; Usability; Perceptive concerns; Ergonomics concerns; Corporate Visual Identity; Brand Draw; Brand Marks
• Document Type: Part of book or chapter of book
• Language: English

Description

This article is an explanation based on the bibliography of the specialties of communication design, Corporate Visual Identity, ergonomics and visual perception of graphic signs, with the intention of increasing communicational efficiency in designers' work. Based on the assumptions of perceptual efficiency, ergonomics and symbolic, graphic brands are contextualized as strategic elements of Corporate Visual Identity. The globalized knowledge society for the information that surrounds the Internet on a global scale, the cultural changes and technological developments appear to facilitate that the design of symbols creates problems in a semantic, perceptual and ergonomic dimension. In particular, new digital media seem to foster graphic solutions with a strong mesmerizing power, but moving at a pace that the evolution