An identity-based approch to communication

• Author(s): Sequeira, Arminda Sá
• Date: 2012
• Persistent ID: http://hdl.handle.net/10400.22/2809
• Origin: Repositório Científico do Instituto Politécnico do Porto
• Subject(s): Organizational and strategic communication; Identity; Image; Reputation
• Document Type: Article
• Language: English
• Editor(s): Gonçalves, Gisela

Description

The main objective of this paper is to evaluate the key elements in the construction of cosistent organisational messages over time. In order to accomplish that, we propose the aligment of several elements: vision, misson, objectives, cultural values, optimal identity attributes, positioning, type of messages, communication style and means, and image...