A Internet e a comunicação no mercado outdoor. Análise dos websites das empresa...

• Author(s): Lopes, Paula ; Varela, Miguel de Abreu ; Carrillo Durán, Maria Victoria ; Rosario, Filipe
• Date: 2012
• Persistent ID: http://hdl.handle.net/10437/5385
• Origin: ReCiL - Repositório Científico Lusófona
• Subject(s): PUBLICIDADE EXTERIOR; OUTDOOR ADVERTISING; INTERNET; EMPRESAS; COMPANIES; ESTUDOS DE CASO; CASE STUDIES
• Document Type: Article
• Language: Portuguese

Description

The object of the present research is to study a group of Outdoor Advertising companies in Portugal. The main goal of this research is to analyze the websites of these companies which have a website with information about the different kind of outdoors. The specific goal is to understand what kind of information is on the website and to which is focused. The methodology applied to this research consists of quantitative analysis and content analysis of the websites of Outdoor Advertising companies. As result of this research is possible to group the number of companies to each categories of outdoors. The major number of websites focused the communication to the localization of the outdoors in the different Portuguese cities.