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A Internet e a comunicação no mercado outdoor. Análise dos websites das empresa...
Lopes, Paula; Varela, Miguel de Abreu; Carrillo Durán, Maria Victoria; Rosario, FilipeThe object of the present research is to study a group of Outdoor Advertising companies in Portugal. The main goal of this research is to analyze the websites of these companies which have a website with information about the different kind of outdoors. The specific goal is to understand what kind of information is on the website and to which is focused. The methodology applied to this research consists of quan...
The Motivations to buy a Perfume
Carrillo Durán, Maria Victoria; Luis Rosário, Filipe SalesThis research has the gold to find the motivations for buying a perfume in the Portuguese market. In order to have results, the study is based in interviews done to professionals of the sector that have daily contact with consumer and help to sell perfumes. The final gold is to develop a list of motivations for purchasing a perfume
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