Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media

• Author(s): Carrillo Durán, Maria Victoria ; Lopes, Paula ; Varela, Miguel
• Date: 2011
• Persistent ID: http://hdl.handle.net/10437/5344
• Origin: ReCiL - Repositório Científico Lusófona
• Subject(s): PUBLICIDADE EXTERIOR; OUTDOOR ADVERTISING; ESTUDOS DE CASO; CASE STUDIES
• Document Type: Article
• Language: Portuguese

Description

The Outdoor Advertising in Portugal hasn’t been well studied, but this sector of advertising has been expanded which enabled different kinds of Media advertising. This study has the gold to find a new list of Outdoor Advertising Media according to the location Out-of-Home or Indoor. For our research we did interviews to the professionals of Outdoor advertising sector, our primary sources, and also worked in a theoretical research.