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Future marketing means social networks
Bodnárová, Bianke; Varela, Miguel; Hudacková, VeronikaThere are many trends in today’s social behavior, among others we would like to highlight that people prefer more and more faster communication channels like social networks. Social networks are determinant of technical development in IT starting in the 20th century. All of different kind of social networks are popular and include an huge number of users, that means power and opportunity to promote for companie...
A Internet e a comunicação no mercado outdoor. Análise dos websites das empresa...
Lopes, Paula; Varela, Miguel de Abreu; Carrillo Durán, Maria Victoria; Rosario, FilipeThe object of the present research is to study a group of Outdoor Advertising companies in Portugal. The main goal of this research is to analyze the websites of these companies which have a website with information about the different kind of outdoors. The specific goal is to understand what kind of information is on the website and to which is focused. The methodology applied to this research consists of quan...
Outdoor Advertising in Portugal - New Definition of Outdoor Advertising Media
Carrillo Durán, Maria Victoria; Lopes, Paula; Varela, MiguelThe Outdoor Advertising in Portugal hasn’t been well studied, but this sector of advertising has been expanded which enabled different kinds of Media advertising. This study has the gold to find a new list of Outdoor Advertising Media according to the location Out-of-Home or Indoor. For our research we did interviews to the professionals of Outdoor advertising sector, our primary sources, and also worked in a t...
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