Travel experience ecosystem model : building travel agencies’ business resilien...

• Autor(es): Salvado, Josefina
• Data: 2011
• Identificador Persistente: http://hdl.handle.net/10400.8/445
• Origem: IC-online
• Assunto(s): Digital economy drivers; Tourism distribution; Travel agencies; Business resilience; Co-creation
• Tipo de Documento: Artigo
• Idioma: Inglês

Descrição

The Portuguese tourism distribution recognizes in the digital economy drivers - based on e-business, collaborative networks and information exchange - an incentive to productivity and rendibility, leading to sustainable competitive advantages. Travel agencies live currently in a Darwinian business-oriented environment, where only resilient entrepreneurs are able to survive. This framing allows the genesis of a new theoretical archetype of travel agencies, the “TEEM - Travel Experience Ecosystem Model” observing several organizational strategies and concepts, such as Resilient Virtual Organizations, Digital Customer Ecosystems, Collaborative Value Chain and Co-Creation travel experiences, as well as new types of Open Source Innovation trough Social Web.