Autor(es):
Gonçalves, Celina Raquel Nunes 
Data: 2008
Identificador Persistente: http://hdl.handle.net/10198/5313
Origem: Biblioteca Digital do IPB
Assunto(s): Retention; Fitness
Detalhes do Documento
Retention and dropout in gyms and health clubs
Descrição
The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention and dropout.
The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention and dropout.
Tipo de Documento
Documento de conferência
Idioma Inglês
Idioma Inglês
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