Author(s):
Gonçalves, Celina Raquel Nunes 
Date: 2008
Persistent ID: http://hdl.handle.net/10198/5313
Origin: Biblioteca Digital do IPB
Subject(s): Retention; Fitness
Document details
Retention and dropout in gyms and health clubs
Description
The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention and dropout.
The present study aims to find out to what extent the perception that the members have from gyms and health clubs (GHC) contributes to the retention and/or dropout, through specific variables of positioning. It tries to go beyond the exclusive study of quality, searching for a set of dimensions and indicators of positioning as important factors for retention and dropout.
Document Type
Conference Object
Language English
Language English
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