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Spain vs Portugal: The image of both countries and its evolution in times of cr...

This paper addresses the issue of how far the prolonged current crisis is damaging the image of Portugal and Spain, being this factor of undoubtedly importance in a global economy, that is, in a global competition to attract investment, tourists ... to sell, in short. Thus, the available data reveal, in general, the deterioration of the image that both countries have suffered in recent years. It is clear that t...