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Maybelline New York, how to grow in Portugal?

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics ; This document consists of a market research on the Portuguese make-up market, and more specifically on the brand Maybelline New York. The purpose of this project is to understand the consumers’ feelings / opinions regarding this brand, in order to suggest poss...