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Communication and differentiation between commercial footwear v conceptual foot...
Broega, A. C.; Sotoriva, Márcia; De Carli, Ana MeryFashion communication occurs through images, shapes, and cultural values, leading individuals to feel the need to "belong" to a particular group. This article investigates the communication and differentiation between commercial footwear V conceptual analysis, through semiotic analysis. For such differentiation could be studied, it was made a brief study on semiotic analysis, settling some points to be analyzed...
A new language for creativity in fashion design
Broega, A. C.; Sotoriva, Márcia; Matos, Chaiane; Pessoa, JulianaThe development of innovative products in all business areas passes through different stages, starting with the research followed by creation until the project's conclusion. The creative process in shoes and clothing design involves the ability to group and rearrange existing elements, ideas and techniques for achieving solutions to meet the presented challenges. The creation process demystifies and breaks rule...
O novo consumidor de moda e a sustentabilidade
Refosco, Ereany; Mazzotti, Karla; Sotoriva, Márcia; Broega, A. C.A preocupação mundial em torno das questões ambientais torna premente a análise de um novo comportamento do consumidor. O contributo do estudo, diz respeito a como inserir a moda, considerada uma atividade efêmera e movida pelo consumo, no perfil de um novo consumidor consciente, num contexto de desenvolvimento sustentável. ; The worldwide concern about environmental issues, press to the analysis of a new cons...
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