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Luxury market and holistic marketing: The case of luxury hotels
Filipe, Sandra; ISCA-UA GOVCOPP; Simões, Dora; ISCA-UA CETAC.MEDIA; Figueiredo, Carolina; ISCA-UAIn the current context of economic crisis, the luxury market does not seem to suffer from what is happening around, and has grown mainly because luxury customers have financial power and maintain their lust for luxury. However, in a market with an strong competition is not enough to have a strong brand, it is essential to add value, and holistic marketing can contribute strongly to this result.Thereby, the purp...
Metodologias ensino-aprendizagem suportadas em TC: perspetiva do estudante do e...
O presente trabalho pretende contribuir para a discussão sobre a forma como a implementação de metodologias ativas e colaborativas associadas às Tecnologias de Comunicação (TC), produzem implicações na construção do conhecimento nas instituições de ensino superior. Especificamente, pretendemos explorar de que forma:(1) ambientes...
The usage of ICT in colaborative learning processes in higher education
Simões, Dora; ISCA-UA CETAC.MEDIA; Pinheiro, Margarida M.; ISCA-UA CIDTFFThe general goal of this paper is to contribute for the theoretical discussion on how active and collaborative experiences in Information and Communication Technologies (ICT) classrooms play a role on the construction of knowledge in higher education institutions. Based on the pointed outlines, we intend to explore how: (1) collaborative environments that occur from the usage of Information and Communication Te...
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