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Commoditization: a threat or an opportunity?: A case study on IBM

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics ; The purpose of this work project is to analyze the concept of commoditization in the information technology industry (IT). It is based on a case study that describes how IBM, a successful company for more than seventy years, was affected by the commoditization...