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Determinants of portuguese wine & enotourism consumer behaviour
Serra, Elisabete Magalhães; Vieira, José M. Carvalho; Spawton, TonyThis study tries to understand what needs to be done to improve value perceptions and wine usage (1) Change the Portuguese wine and enotourism industry profile to adjust to huge competitive marketplace because it is still production-based; more sales than marketing oriented and the market data are less important then production and sales ones; (2) Enhance strongly the relationship between the wine and enotou...
New project innovativeness: The case of Portuguese financial services
Vieira, J. M. Carvalho; Serra, Elisabete; Castro, Alberto; Martinez, A. L. GuevaraServices marketing literature has a tendency to perceive new services as generic and easily imitable. This paper examines the relationship of new services performance determinants (strategic/environment) from the application of a generic model. In particular, we investigate the degree of discontinuity of new projects(innovativeness to market/firm) impacts upon different levels of performance (financial/no-finan...
Análise comparativa de dois índices de poluição agrícola no Sistema Aquífero do...
Serra, Elisabete M.; Paralta, Eduardo; Nascimento, João N.; Ribeiro, Luís F.A poluição das águas subterrâneas por nitratos de origem agrícola está relacionada com a vulnerabilidade dos sistemas aquíferos e com as práticas de gestão e fertilização com compostos azotados. O presente estudo aborda o risco de poluição do Sistema Aquífero dos Gabros de Beja, a partir de uma abordagem multidisciplinar do sector de Serpa-Brinches, com base na aplicação de índices empíricos e de mapas de isopr...
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