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Estratégias de comunicação e marketing de exposições nos museus de arte

Tese de mestrado, Museologia e museografia, Universzidade de Lisboa, Faculdade de Belas Artes, 2013 ; Both as owners of large collections of art and producers of culture, through the exhibitions each one stages, museums are key institutions in contemporary societies. Ever since their historical origins, more than two centuries ago, museums underwent a process of growing openness, democratization and massificat...