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COMPETITIVENESS OF THE TOURISM SECTOR IN PORTUGAL – THE CASE OF BAIXO MONDEGO A...
Santos, Maria Madalena Pinto; ISCAC, Instituto Superior de Contabilidade e Administração de Coimbra; Bento, João Paulo Cerdeira; DEGEIOur main objective is to analyze how a great, diverse tourism offer in a quite limited geographic area, corresponding to the Baixo Mondego and Baixo Vouga, can make it more competitive. We propose to identify the territorial factors that can increase competitiveness of the tourism sector, both regionally and nationally. We intend to identify the region?s most valued aspects by visitors, as well as its least pra...
Data: 2012
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Origem: Tourism & Management Studies
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