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STRATEGY AND INNOVATION. STUDY OF THE INNOVATIVE CAPACITY OF THE SPANISH HOTEL ...
Martínez López, Antonio Manuel; University of Huelva (Spain); Sánchez, Alfonso Vargas; University of Huelva (Spain)This paper analyses the relationships between certain determinants in the strategic management process on innovation in hotel organisations in Spain, as well as the influence of the level of innovation on competitive advantage and organisational performance. The theoretical positioning is based on the resource and capability-based approach, within the field of strategic management. An analysis of major hotel ch...
Data: 2011
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Origem: Tourism & Management Studies
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