Encontrado 1 documento, a visualizar página 1 de 1

Communication strategies and processes within fashion brands : Nordic brands as...

The study conducted intends to demonstrate to what extent Nordic fashion brands are positioning themselves in the market and the way they are assuming a leading position in a globalized market through the adoption of personalized communication strategies. Through the analyses of the differentiation concepts and the “country of origin” effect we have conducted an empiric study of these brands, whose market recog...