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How does gender affect visiting a World Heritage Site? : The case study of Guim...

Teaching accounting and management through business simulation:

Everyday accounting and management teachers face the challenge of creating learning environments that motivate students. This chapter describes the Business Simulation (BS) experience that has taken place at the Polytechnic Institute of Porto, Institute of Accounting and Administration (IPP/ISCAP). The chapter presents students’ perceptions about the course and the teaching/learning approach. The results sh...

Residents??? perceptions on impacts of hosting the ???Guimar??es 2012 European ...

Residents tend to have high expectations about the benefits of hosting a mega???event. So, it was not surprising that the nomination of Guimar??es, Portugal, as the 2012 European Capital of Culture (2012 ECOC) had raised great expectations in the local community towards its socio???economic and cultural benefits. The present research was designed to examine the Guimar??es residents??? perceptions on the impacts...

The role of cultural mega events in the enhancement of city???s image attribute...

In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a regi...

Tourists’ perceptions of world heritage destinations : the case of Guimarães

Publicado em "Building new business models for success through competitiveness and responsibility", ISBN 978-9963-711-07-9 ; Guimarães is a world heritage site (UNESCO) since December 2001, and is hosting the European Capital of Culture (ECOC) in 2012. This paper examines the profile, destination image and motivations of tourists’ visiting Guimarães before the cultural event. Based on survey responses from 276...

Business or fun? : similarities and differences between Portuguese and Internat...

The worldwide emergence of blogs has presented marketers with a new communication channel. Despite the increasing growth of wine blogs little is understood about the practices and motivations of wine bloggers. This exploratory study investigates the similarities and differences of profile, uses and motivations between Portuguese and international wine bloggers. The results show significant differences in rating...

Estratégias empresariais de base territorial : o caso Symington e a produção d...

Numa época em que as fronteiras físicas se esbatem e os negócios assumem uma natureza cada vez mais global, não são raros os casos de empresas que partindo de uma base regional limitada conseguiram impor-se nos mercados internacionais. O uso de referências de origem dos produtos é, frequentemente, um elemento central na estratégia de abordagem dos mercados internacionais. As designações de origem permitem, quan...

Como ter sucesso usando as vantagens sustentáveis do território em proveito pró...

Que recursos e capacidades locais devem as pequenas empresas localizadas em territórios economicamente frágeis mobilizar para se manterem competitivas? O que devem fazer para se inserir num mundo onde os negócios se processam cada vez mais a uma escala internacional? Terão as políticas de desenvolvimento regional algum papel a desempenhar no sentido de tornar estas empresas mais competitivas? Através do estudo ...

Portuguese and international online consumers of wine : a niche market?

Online retailing is growing rapidly; according to all estimates, it will account for a significant percentage of retail sales in the future. Shopping online has become part of some consumers’ daily lives. For producers of wine, an online store is an important channel through which to provide product information and offer direct sales to their customers. In a hyper-fragmented industry, such as the wine industry,...

Potenciais impactos para Guimarães do acolhimento da Capital Europeia da Cultur...

A nomeação de Guimarães (cidade do Noroeste português) como Capital Europeia da Cultura (CEC), em 2012, suscitou grandes expectativas na comunidade local, nos territórios limítrofes e, de um modo geral, na população portuguesa. No entanto, muitos dos potenciais impactos são ainda pouco perceptíveis pela maior parte das pessoas, se bem que muitas delas antecipem que os impactos sejam positivos. A presente comuni...