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STRATEGY AND INNOVATION IN ORDER TO BE COMPETITIVE IN A GLOBALIZED WORLD; an ev...
SOUSA, António; RAMALHO, Pedro; RAMOS, Valdner; VIVAS, CarlaGlobalized and fragmented, the wine production sector reconfigures itself. The New World Wine Producers innovate in wine sector management by means of industrial production logics. Brazil faces the challenge of reaching a wider global insertion. The emerging pole of Vale do São Francisco, through a comparative and exploratory multiple case study (2006 to 2010), shows an evolutionary phenomenology with some inno...
GLOBAL COMPETITIVE DYNAMICS AND INNOVATION IN THE BRAZILIAN WINE SECTOR: An ana...
SOUSA, António; VIVAS, Carla; RAMALHO, Pedro; RAMOS, ValdnerThe wine sector is currently facing a transformation all over the world. Facing a surplus, it rebuilds itself. In Brazil, firms assist to the decline of their market share (but reflecting a tendency to protectionism) to imported wines although per capita consumption begins to overcome discreetly an historical stagnation with perspectives of sustainable growth. Thus, it is of utmost importance to look for new ca...
Global competitive dynamics and innovation in the Brazilian wine sector:an anal...
Ramos, Valdner; Ramalho, Pedro; Vivas, Carla; Sousa, AntónioThe wine sector is currently facing a transformation all over the world. Facing a surplus, it rebuilds itself. In Brazil, firms assist to the decline of their market share (but reflecting a tendency to rotectionism) to imported wines although per capita consumption begins to overcome discreetly an historical stagnation with perspectives of sustainable growth. Thus,it is of utmost importance to look for new apab...
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