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Vila Galé Hóteis internationalization strategy to Florida, U.S.A.

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics ; The main purpose of the present paper is to study the prospects of an internationalization of the Vila Galé Hóteis group to Florida, in the USA. First, the company, its strategy, organization and resources were assessed, followed by an industry scanning of the...