Encontrados 2 documentos, a visualizar página 1 de 1
‘A TRUE FEELING OF AUTHENTIC PORTUGUESE GOLF’? THE DISCURSIVE CONSTRUCTION OF T...
Pereira, Rosária; University of the Algarve; Ribeiro, Filipa Perdigão; University of the Algarve; Torkington, Kate; University of the AlgarveIn an increasingly competitive global marketplace, the need for golf destinations to differentiate themselves from competitors has become more critical than ever. This paper raises questions about the promotional strategies employed by the golf sector in the Algarve, focusing on internet communication strategies, since this medium has become the biggest driving force towards the commoditisation of all aspects o...
‘A true feeling of authentic portuguese golf'? The discursive construction of t...
Pereira, Rosária; Ribeiro, Filipa Perdigão; Torkington, Kate; Dias, Joana AfonsoIn an increasingly competitive global marketplace, the need for golf destinations to differentiate themselves from competitors has become more critical than ever. This paper raises questions about the promotional strategies employed by the golf sector in the Algarve, focusing on internet communication strategies, since this medium has become the biggest driving force towards the commoditisation of all aspects o...
| Financiadores do RCAAP | |||||||
|
|
|
|
|
|
||