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Cofemel´s internationalization plan to Poland

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics. ; Internationalization has become a crucial process for the survival and growth of firms in general so that, this thesis presents an internationalization plan through a franchising strategy for Cofemel. It is a clothing company creator of the brand Tiffosi in 1...