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Leveraging facebook’s open graph to develop an environmental persuasive applica...

Dissertação para obtenção do Grau de Mestre em Engenharia Informática ; Social networking sites persuade millions of users each day to adopt specific behaviors. Using the persuasive principles inherent to these sites to increase environmental awareness and reduce our ecological footprint can be challenging but certainly worthy. The DEAP project has already invested time and resources to address persuasion thro...