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GLOBALIZATION AND INTERNATIONAL EXPANSION STRATEGIES OF THE WINE SECTOR COMPANI...

Vivas, Carla; Sousa, António

This research aims to analyze the competitive environment of companies in the wine sector in Portugal and assess the implications in the development of contingent strategic guidelines and different performances. Proposes to apply the methodological framework IKST – Integrated Key for Strategic Thought for international expansion. The research was carried out at two levels: at a preliminary level – a general cha...


STRATEGY AND INNOVATION IN ORDER TO BE COMPETITIVE IN A GLOBALIZED WORLD; an ev...

SOUSA, António; RAMALHO, Pedro; RAMOS, Valdner; VIVAS, Carla

Globalized and fragmented, the wine production sector reconfigures itself. The New World Wine Producers innovate in wine sector management by means of industrial production logics. Brazil faces the challenge of reaching a wider global insertion. The emerging pole of Vale do São Francisco, through a comparative and exploratory multiple case study (2006 to 2010), shows an evolutionary phenomenology with some inno...


ESTRATÉGIAS DE INTERNACIONALIZAÇÃO: CONTEXTO, ACTUAÇÃO E PERFORMANCE DAS EMPRES...

VIVAS, Carla; SOUSA, António

O presente trabalho de investigação visa analisar o contexto competitivo das empresas do sector vitivinícola e avaliar as implicações no desenvolvimento de orientações estratégicas contingentes e performances diversas. Propõe a aplicação do referencial metodológico Grelha Integrada de Reflexão Estratégica adaptada a um contexto de internacionalização - GIRE(i), estruturando a pesquisa em dois níveis, um prelimi...


GLOBAL COMPETITIVE DYNAMICS AND INNOVATION IN THE BRAZILIAN WINE SECTOR: An ana...

SOUSA, António; VIVAS, Carla; RAMALHO, Pedro; RAMOS, Valdner

The wine sector is currently facing a transformation all over the world. Facing a surplus, it rebuilds itself. In Brazil, firms assist to the decline of their market share (but reflecting a tendency to protectionism) to imported wines although per capita consumption begins to overcome discreetly an historical stagnation with perspectives of sustainable growth. Thus, it is of utmost importance to look for new ca...


Internationalization strategies of companies in the wine industry in Portugal –...

VIVAS, Carla; SOUSA, António

This research project aims to analyze the competitive environment of companies in the wine sector in Portugal and assess the implications in the development of contingent strategic guidelines and different performances.Proposes to apply the methodological framework the IKST – Integrated Key for Strategic Thought for international expansion. The research was carried out at two levels: at a preliminary level – a ...


Internationalization strategies of companies in the wine industry in Portugal –...

Vivas, Carla; Sousa, António

This research work aims to analyze the competitive environment of companies in the wine sector and assess the implications in the development of strategic contingent guidelines and various performances. It proposes applying the methodological reference Integrated Grid for Strategic Reflection - IGSR (i), adapted to a context of international business IGSR(i), which structures research into two levels: a prelimi...


Global competitive dynamics and innovation in the Brazilian wine sector:an anal...

Ramos, Valdner; Ramalho, Pedro; Vivas, Carla; Sousa, António

The wine sector is currently facing a transformation all over the world. Facing a surplus, it rebuilds itself. In Brazil, firms assist to the decline of their market share (but reflecting a tendency to rotectionism) to imported wines although per capita consumption begins to overcome discreetly an historical stagnation with perspectives of sustainable growth. Thus,it is of utmost importance to look for new apab...


GLOBAL MARKET, GLOBAL STRATEGIC REFLECTION? A STRATEGIC APPROACH METHODOLOGY

Vivas, Carla; Sousa, António J C

The aim of this study is to analyse the internationalization strategies of Portuguese wine companies, considering their context factors, reflection style and performance. It intends to develop a review of the literature in the scope of the theories and strategies of internationalisation, complemented by systematic research within the sector, as part of business strategies. It proposes applying the methodologica...


Global Market. Global Strategic Rflection?A Strategic Apprroach Methodology..

Vivas, Carla; Sousa, António

This paper aims to analyze the competitive environment of international companies in the wine sector and assess the implications in terms of development of strategic guidelines and quotas various performances. We propose the application of the methodological Integrated Grid of Strategic Reflection (IGSR), based on a literature from the literature (business management and viticulture), primary data collection an...


Percepções de clima, empenhamento organizacional e satisfação com o trabalho:um...

Jesus, Matilde; Leal, Susana; Vivas, Carla

O presente trabalho tem por objectivos: (i) perceber o quanto as percepções de clima organizacional influenciam as atitudes dos colaboradores (e.g. empenhamento organizacional e satisfação com o trabalho) e (ii) identificar se, na relação entre percepções de clima e as atitudes no trabalho, a satisfação com o trabalho é consequente ou antecedente do empenhamento organizacional. Através de um inquérito por quest...


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    Financiadores do RCAAP

Fundação para a Ciência e a Tecnologia Universidade do Minho   Governo Português Ministério da Educação e Ciência Programa Operacional da Sociedade do Conhecimento União Europeia