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Medium-short-term and repetition effects of advergames on children consumer beh...

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics ; The goal of this project is to understand whether advergames have short- and mediumterm impact on children’s preferences and choices for certain types of products and brands, and whether repeated exposure is significantly relevant in shaping these behaviours. ...