As marcas têm apostado em desenvolver estratégias que contemplem experiências únicas e memoráveis para os consumidores. Esta exigência faz com que se procure a construção de uma relação de envolvimento, tornando simples clientes em fãs procurando atingir elevados níveis de lealdade. O presente estudo, enquadrado na área do marketing experiencial, tem como objectivo perceber a avaliação experiencial que os consu...
Trabalho apresentado à Universidade Fernando Pessoa como parte dos requisitos para obtenção o grau de Licenciado em Enfermagem ; O trabalho que se apresenta surge no âmbito da Unidade Curricular de Projecto de Graduação e Integração Profissional, leccionada no 2º Semestre do 4º ano do Curso de Licenciatura em Enfermagem, da Escola Superior de Saúde da Universidade Fernando Pessoa (UFP) e está subordinado ao te...
Research on the diversity, evolution and stability of cooperative behaviour has generated a considerable body of work. As concepts simplify the real world, theoretical solutions are typically also simple. Real behaviour, in contrast, is often much more diverse. Such diversity, which is increasingly acknowledged to help in stabilizing cooperative outcomes, warrants detailed research about the proximate mechanism...
Galhardo L, Oliveira RF. Psychological Stress and Welfare in Fish. Annu Rev Biomed Sci 2009;11:1-20. The ability to respond to stress is vital to the survival of any living organism, though sustained reactions can become detrimental to the health and welfare of animals. Stress responses of vertebrates are known through several studies in their physiological, behavioural and psychological components, under acute...
In many territorial species androgens respond to social interactions. This response has been interpreted as a mechanism for adjusting aggressive motivation to a changing social environment. Therefore, it would be adaptive to anticipate social challenges and reacting to their clues with an anticipatory androgen response to adjust agonistic motivation to an imminent social challenge. Here we test the hypothesis o...
Fish behaviourists are increasingly turning to non-invasive measurement of steroid hormones in holding water, as opposed to blood plasma. When some of us met at a workshop in Faro, Portugal, in September, 2007, we realised that there were still many issues concerning the application of this procedure that needed resolution, including: Why do we measure release rates rather than just concentrations of steroids i...
We previously investigated the androgen responsiveness of males to simulated partner and territory intrusions in five African cichlid species (Neolamprologus pulcher, Lamprologus callipterus, Tropheus moorii, Pseudosimochromis curvifrons, Oreochromis mossambicus; Hirschenhauser et al., 2004). Here we re-analysed data on 11-ketotestosterone (11-KT) levels in holding water to compare the free (presumably from the...
Background: Marine cleaning interactions in which cleaner fish or shrimps remove parasites from visiting 'client' reef fish are a textbook example of mutualism. However, there is yet no conclusive evidence that cleaning organisms significantly improve the health of their clients. We tested the stress response of wild caught individuals of two client species, Chromis dimidiata and Pseudanthias squamipinnis, that...
Fiddler crabs have compound eyes that are structurally fairly well understood. However, there has been much debate regarding their spectral sensitivity and capacity to enable colour discrimination. We examined the visual pigments of two North-American species (Uca pugnax and U. pugilator), one species from the Indo-West Pacific (U. vomeris) and the only Eastern-Atlantic species (U. tangeri) of fiddler crabs usi...
A ecologia alimentar de Nereis diversicolor (O.F. Müller, 1776) (Annelida: Polychaeta) foi estudada num período de 14 meses em três sistemas estuarino-lagunares da costa Sudoeste de Portugal (Odeceixe, Aljezur e Carrapateira). A análise do conteúdo digestivo revelou uma variação da dieta de acordo com os locais estudados, época do ano e com o tamanho dos indivíduos. Não houve diferenças nos conteúdos de machos ...
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